Seminar Topic: Building a Better Beer Culture
American craft beer has ignited a global resurgence in small-scale brewing. Yet certain regions have produced more successful breweries, more interest in beer, and cultures that truly support brewing — through good times and bad. How did Southern California, Central Colorado, and Western Oregon build such deep beer cultures, and what lessons do these examples contain for other places?
Keynote Speaker Jeff Alworth has been writing about beer and brewing for over 25 years and is the award-winning author of several books, including The Beer Bible and The Secrets of Master Brewers. He has taught university courses about beer and the brewing business, and regularly leads educational tastings and events. In addition to his books, Jeff writes articles, maintains his long-running website Beervana, and co-hosts the Beervana Podcast with university economist Patrick Emerson.
Andrea Dickinson has an undergraduate degree in Communications and Media Science and an MBA. She has twenty years of experience including working at BBC TV London and as CEO of the Ogilvy Group Budapest. Her focus has been on helping companies to differentiate themselves by building their brand as the driver of growth.
Kevin Jackson has been an entrepreneur for more than two decades that includes ventures in augmented reality, virtual reality, and online education. In 2017, he began teaching at Corvinus University and at the ESSCA School of Management and his latest courses include Consumer Behavior, Services Marketing, Entrepreneurship, Data Analytics and Market Insight.
The Hungarian experts of global auditor and consulting company PwC are well aware of the current financial/economic struggles and difficulties of SME’s in the EU. Based on their experience gathered in similar cases and projects, they will hold a session covering the following topics:
– Opportunities of EU and/or private funding for SME’s to counterbalance financial difficulties
– Financial administration goals and structural steps to be taken to achieve reliability and efficiency.
– Preparing for investments: consolidation of internal processes and controls from an investor perspective.
Dávid Szilágyi is a Senior Manager working as the head of PwC Hungary’s Strategy & Operations Consulting team. During his career he was mainly involved in business transformation (business and operating model design: governance model, organization- and process design, implementation planning) and operational efficiency projects. He has worked with several startups to support the consolidation of their operations and solidify their business case, he consulted them on business models, financial planning, go-to-market strategy, and pitching. In his own words “He is also quite into the magical combination of water, malt, hops and yeast.”
Gábor Benedek is a certified economist who leads the PwC European Union and International Development Policies team. He participated in several SME development, economic development, green finance, and international development projects. He also participated in the Fit for Export USA project as project manager and expert, which prepared Hungarian SMEs to enter the US market.
Vivien Roka is a senior manager of the Valuation team within PwC’s Financial Advisory Department. She has ten years of professional experience in business valuation, financial analysis, modelling, business plan preparation and review, and M&A project management. During her recent projects, Vivien participated in the valuation, preparation and review of business plans, valuation of intangible assets, feasibility studies and financing advice.
Marek Kamiński is a brewer and beer expert, co-founder and brewmaster of Polish craft brewery Browar Kingpin. He is well-travelled international beer, cider and mead judge with experience at the European Beer Star, Brussels Beer Challenge, Birra dell’ Anno, International Beer Cup Japan, Concurso Brasileiro de Cervejas and many other competitions.
Artur Kamiński – Viking Malt Sales Manager responsible for developing the sales network in the craft brewery sector in Poland and south-central Europe. Certified Beer Judge with 10 years of experience and a passionate homebrewer.
Carlos De La Barra has a BSc. Natural and Exact Sciences (Chile) and MSc. Food And Biotechnology (Austria) and has been working in the wine and beer industry for 20 years, gaining experience by working and living in France, New Zealand, USA, and Sweden. He previously held the role of Technical Brewing Manager for Omnipollo, before joining Lallemand as Technical Sales Manager
Sensory Training – What’s that Smell?